Hyundai Motor Shares Vision for Hydrogen Society
Hyundai Motor shared its hydrogen vision and introduced its U.S. clean logistics business powered by the company's Class 8 XCIENT Fuel Cell electric truck at the Advanced Clean Transportation (ACT) Expo 2024.
The company exhibited the XCIENT Fuel Cell truck and fuel cell system, along with digital exhibits, demonstrating the vehicle enhancement concept and its hydrogen value chain technologies, from May 20–23 at the Las Vegas Convention Center.
Building a hydrogen society roadmap
At Hyundai Motor's press conference, Ken Ramirez, Executive Vice President and Head of Global Commercial Vehicle and Hydrogen Business at Hyundai Motor, highlighted the company's commitment to building a hydrogen society. He spoke about the true value of hydrogen and how Hyundai Motor Group (the Group) is leveraging its affiliates' cross-industry capabilities spanning the entire hydrogen value chain—from hydrogen production and storage to logistics, transport and diverse applications—to realize the company's vision for a hydrogen society.
Earlier this year, Hyundai Motor announced a vision for the HTWO brand's expanding role in the hydrogen value chain, signalling that it will be the catalyst for a global energy transition. Hyundai Motor aims to realize its vision for a hydrogen society by leveraging the Group's integrated capabilities across various industries.
Expanding role
"Our HTWO brand's expanding role reflects Hyundai's unique reach beyond mobility into an integrated hydrogen value chain to lead the global energy transition," Ramirez said. "We are like no other energy company with roots deeply grounded in mobility—and we are like no other mobility company with branches so far reaching into energy. Our mission has always been clear: leverage our strengths in both mobility and energy sectors to realize our vision for a hydrogen society."
Joining the presentation, Jim Park, Senior Vice President and Head of Commercial Vehicle and Hydrogen Business Development at Hyundai Motor North America, detailed the company's rollout of its Class 8 XCIENT Fuel Cell electric trucks in key U.S. hydrogen logistics projects, including the NorCAL ZERO Project and Clean Logistics Project as further proof of the company's commitment.
Last year through the NorCAL ZERO Project, Hyundai Motor deployed 30 XCIENT Fuel Cell trucks at the Port of Oakland and Port of Richmond to haul freight containers and vehicles, marking the single largest commercial deployment of Class 8 heavy-duty hydrogen fuel cell electric trucks in North America. In Georgia, the company is working on the Clean Logistics Project at its Hyundai Motor Group Metaplant America (HMGMA), to decarbonize the company's production facility.
Hydrogen trucks paving the way
"This landmark port decarbonization initiative in California serves as a prime example of how hydrogen trucks are paving the way towards sustainable future logistics," Park said. "By replicating the success of NorCAL ZERO and tailoring it to specific customer needs, we at Hyundai aim to create a worldwide network of clean, hydrogen-powered operations."
Hyundai Motor is actively working to decarbonize its captive logistics through the Clean Logistics Project. This year, the company will take a significant step by deploying XCIENT Fuel Cell trucks to its facility in Georgia. This deployment will begin Hyundai Motor's efforts to reduce emissions from its internal logistics operations.
