Samsara Partners with Laval Rocket
Showcasing real-time IoT camera and gateway technologies, Samsara enters a season-long partnership with the AHL affiliate of the Montreal Canadiens.
Connected operations platform provider Samsara Inc. has announced its first professional hockey sponsorship through a season-long partnership with the Laval Rocket of the American Hockey League (AHL). As part of the collaboration at Place Bell, the arena's Zamboni ice resurfacers have been outfitted with Samsara 360-degree cameras and Vehicle Gateway telematics hardware to monitor machine performance and project live ice-level footage onto the scoreboard.
For commercial fleet operators in Quebec, telematics integrators, and municipal equipment managers, the high-profile activation highlights practical applications for real-time video telematics and equipment health diagnostics.
According to Samsara Canada leadership and Laval Rocket corporate partnership executives, the agreement combines operational technology integration with fan engagement initiatives throughout the 2026-27 AHL season.
