Titan International Marks 10-Year Anniversary of Titan Strong Dealer Program

Strengthening off-highway tire distribution and master partnerships, Titan International celebrates a decade of associate dealer network growth.

Titan International, Inc. is celebrating the 10th anniversary of its Titan Strong Seller Associate Dealer (TSSAD) Program. Since launching, participation in the associate program has more than doubled, with over 30% of founding associate dealers remaining active over the decade. The framework provides uncapped volume incentives, pre-order product access, digital sales tools via THE HUB portal, and technical education through Titan University and TIA Tire Service Training.

For commercial OTR tire dealers, agricultural equipment retailers, and master distributors, the associate program unlocks multi-segment inventory access alongside dedicated aftermarket field support.

According to Titan International aftermarket sales leadership, the decade milestone introduces lower first-tier incentive thresholds alongside dedicated dealer recognition events at major industry shows like the Farm Progress Show.