Turo Becomes GO Transit's Official Car-Sharing Partner
Turo and Metrolinx announced that Turo is now GO Transit's official car-sharing partner.
Complementing each other's services, this joint effort between Turo and GO Transit will strengthen Ontario's transportation system by allowing riders to request vehicle delivery at GO stations across the Greater Golden Horseshoe and easily reach their desired post-train or bus trip destination.
This new partnership empowers Ontarians to explore more of their province and beyond by giving them the necessary travel tools. Building upon GO Transit's extensive network, Turo has thousands of active vehicles in Ontario alone, which offers guests easy access to transportation options that extend their adventures.
"Working with GO Transit seamlessly aligns with our mission to create a more efficient transportation system that allows for fewer cars on the road, accessed by more Canadians," said Cedric Mathieu, Senior Vice President and Head of Turo Canada. "Turo offers a natural extension to GO Transit's network and gives local travellers a flexible and convenient option to reach their next destination. Whether guests want to explore local hotspots, embark on an unforgettable out-of-province trip, or simplify their daily work commute, Turo and GO Transit can help them discover new avenues for exploration."
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Turo ads will be visible at Exhibition and Union GO Stations. Photo Turo[/caption]
New marketing campaign
In celebration of this partnership, Turo has launched a bold new marketing campaign which includes domination of the Exhibition and Union GO Stations, on-train announcements, and an interactive, consumer-facing live brand activation in the Union Station Skywalk. Designed to inspire travellers to explore Turo's expansive selection of cars and find their drive, the Skywalk activation will allow visitors to experience first-hand how Turo connects its users with extraordinary experiences.
"The Turo partnership provides more convenient ways for GO customers to travel the 'first and last mile' to and from their final destination. We're excited to bring this new travel option to life and for customers to be able to extend their trip options to discover Ontario," stated Mark Childs, Chief Marketing Officer, Metrolinx
Designed for ease of use, travellers can download the Turo app, available from the Apple App Store and Google Play Store, or visit the Turo website and search for a GO station to find vehicles available for pick up at their desired location. With an unparalleled selection ranging from family-friendly SUVs to luxury convertibles and EVs, guests can book cars perfectly suited for any occasion.
