close-btn

Benoit Lacroix Appointed President of the Executive Committee of Propulsion Québec





Astus announced the appointment of its President, Mr. Benoit Lacroix, as President of the Executive Committee of Propulsion Québec, the electric and intelligent transportation cluster.

Benoit Lacroix joined Astus over a year ago, taking over from the former president and founder.

His involvement in Propulsion Québec's governance team will certainly be an asset to encourage the mobilization of all industry players and contribute to positioning Québec among the world leaders in electric and intelligent transportation.

A true electric mobility enthusiast, Lacroix has set himself the challenge of having a positive environmental impact by helping companies make their energy and digital transitions in the marketplace. A recognized player in the field of electric vehicles (EVs) and energy transition, He has been an active and involved member of Propulsion Québec for many years.

Before joining Astus, Benoit Lacroix co-founded a company specialized in the electrification of heavy trucks. In this capacity, he was highly involved in the innovation process, creation, financing as well as strategic and business development activities.

Lacroix also holds a Ph.D. in Engineering from the École de technologie supérieure, where his thesis focused on optimizing the fuel efficiency of commercial vehicles using advanced data analysis techniques.

 



Light Vehicle

Toyota starts Canadian production of the all-new 6th generation RAV4

Toyota starts Canadian production of the all-new 6th generation RAV4

​Toyota Motor Manufacturing Canada (TMMC) has started producing the all-new 6th generation RAV4 for the North American market.

Medium-Duty

Cox Automotive Unites Fleet Services and FleetNet America Into One Fleet Team

Cox Automotive Unites Fleet Services and FleetNet America Into One Fleet Team

​Cox Automotive has announced that as of Jan. 1, 2026, Fleet Services and FleetNet America has become one, unified fleet organization.

Heavy Truck & Specialty

NAFA Announces Stellar OEM Panel for 2026 Institute & Expo

NAFA Announces Stellar OEM Panel for 2026 Institute & Expo

​An informative OEM Panel Discussion featuring leaders from top automotive manufacturers highlights the second day of NAFA’s 2026 Institute & Expo (I&E)