close-btn

Lion Electric Announces Workforce Reduction to Rationalize Cost Structure

The Lion Electric Company announced a workforce reduction aimed at rationalizing its cost structure and improving its ability to reach its profitability objectives.

Headquartered in Quebec, Lion is a North American leader in electric transportation and designs, builds and assembles many of its vehicles' components, including chassis, battery packs, truck cabins and bus bodies.

The reduction affects 150 employees (approximately 10% of Lion's total headcount) in production overhead, manufacturing, product development and administrative functions, both in Canada and the United States.

"Although this was a very difficult decision and we are sad to part ways with valued employees, this initiative was the right thing to do for the business at this point in time," said Marc Bedard, CEO-Founder of Lion. "I am confident that the workforce remaining in place is more than capable to continue growing Lion's leadership," he added.

 

Light Vehicle

Price reduction for the 2027 Subaru Trailseeker

Price reduction for the 2027 Subaru Trailseeker

Subaru Canada has announced Canadian pricing for the 2027 Trailseeker all-electric SUV, featuring price reductions across all trim levels compared to the 2026 model year.

Medium-Duty

Blue Bird to Take Over Manufacturing of Ford Stripped Chassis

Blue Bird to Take Over Manufacturing of Ford Stripped Chassis

Blue Bird Corporation has entered into a definitive agreement with Ford Motor Company to assume responsibility for the design, manufacturing, and sales of the next-generation Ford F-53 and F-59 commercial stripped chassis platforms.

Heavy Truck & Specialty

Major Investment by Daimler Truck

Major Investment by Daimler Truck

Daimler Truck North America (DTNA) has unveiled plans to construct a brand-new, purpose-built manufacturing facility in the United States.