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Francis Messier Named Vice President, Eastern Region, Succeeding Gaétan Delisle at UAP

A wave of change is sweeping through UAP’s Heavy Vehicle Division. On October 1, Gaétan Delisle will officially retire after more than 48 years with UAP. A prominent figure in the network, he left a lasting mark on the company’s history, contributing significantly to the launch of the TruckPro banner, the Traction Associate Program, and more recently, the creation of Traction Express. His vision has greatly supported the division’s growth and diversification over the decades.

As Gaétan Delisle prepares to step down, UAP has named Francis Messier as Vice President, Eastern Region. He officially took office on June 16, 2025. Known for his natural leadership, Francis quickly established himself after joining the company in 2007. From the outset, he was involved in developing the TruckPro network, then served as Sales Manager for Traction Québec and TW, before becoming General Sales Manager for the Eastern Region at the latter. He notably played a central role in the integration of Saniquip-Bergor.

With his deep knowledge of the network and extensive contacts, Francis will be supported by his mentor until the fall. His appointment reflects a clear commitment to continuity, growth, and a well-prepared succession within UAP’s ranks.

Light Vehicle

Price reduction for the 2027 Subaru Trailseeker

Price reduction for the 2027 Subaru Trailseeker

Subaru Canada has announced Canadian pricing for the 2027 Trailseeker all-electric SUV, featuring price reductions across all trim levels compared to the 2026 model year.

Medium-Duty

Blue Bird to Take Over Manufacturing of Ford Stripped Chassis

Blue Bird to Take Over Manufacturing of Ford Stripped Chassis

Blue Bird Corporation has entered into a definitive agreement with Ford Motor Company to assume responsibility for the design, manufacturing, and sales of the next-generation Ford F-53 and F-59 commercial stripped chassis platforms.

Heavy Truck & Specialty

Major Investment by Daimler Truck

Major Investment by Daimler Truck

Daimler Truck North America (DTNA) has unveiled plans to construct a brand-new, purpose-built manufacturing facility in the United States.