Kenworth to Sponsor ALABAMA’s “Roll On” Tour

Kenworth Truck Company will partner with legendary country music band ALABAMA to sponsor its “Roll On 2 North America Tour.”

Kenworth is providing ALABAMA with a Kenworth T680 76-inch mid-roof sleeper for the band’s 2023 concert tour. The partnership, which also coincides with Kenworth’s 100th-anniversary, is the renewal of a relationship that spanned a 15-year period from 1988-2003 when Kenworth sponsored its annual “Truckers Appreciation Concert” starring the popular, multiple award-winning band. The concert was held at Freedom Hall in Louisville in conjunction with the Mid-America Trucking Show as a way to thank truckers and the trucking community for their support. At the time, tickets were distributed to truckers, who patiently lined up outside the Kentucky Exposition Center before show doors opened the first two days.

For many years, ALABAMA used Kenworth trucks to transport its equipment to concert sites across the country. In 2003, the band visited the Kenworth plant in Renton, Wash., to pick up a new Kenworth W900 72-inch AeroCab. The band has also visited the Kenworth plant in Chillicothe, Ohio.

“For over 15 years of touring, we have had the pleasure of Kenworth trucks moving our equipment up and down the road for over a million miles. We are thrilled the fine folks at Kenworth are sponsoring our 2023 Roll On 2 tour,” said ALABAMA’s Teddy Gentry and Randy Owen. “We just celebrated our 50th anniversary and now Kenworth is celebrating their 100th-anniversary. One thing is for sure, we depend on Kenworth trucks, and look forward to continuing our relationship.” 

“Kenworth values our longstanding partnership with ALABAMA, and we are excited to provide a Kenworth T680 for this year’s tour,” said Genevieve Bekkerus, Kenworth Director of Marketing. “We thank band members Randy Owen and Teddy Gentry for choosing to team up with us again and know Josh Gentry (Teddy’s son) will enjoy driving this truck during the tour.”