New Samsara Report Reveals What’s Actually Working to Prevent Distracted Driving
Samsara Inc. the pioneer of the Connected Operations® Platform, announced the release of its State of Connected Operations Report: Behind the Wheel: Distracted Driving in Physical Operations. The report draws on the expertise of 1,550 commercial drivers across seven countries, including 150 in Canada, to identify the cause of distracted driving and the practical solutions drivers need.
The risks of distracted driving hit close to home for commercial drivers surveyed. Within the last year, 85% of drivers in Canada have experienced a "close call" or near-miss because of distracted driving. Further, 91% of drivers have personally experienced the negative effects of this risky behaviour—for example, vehicle damage (38%), personal injury (38%), license suspension or revocation (36%) and higher insurance premiums (35%).
Distracted driving is widespread: Text messaging and social media among top reasons
Staying focused on the road remains a challenge as 70% of drivers in Canada report often being distracted by their personal mobile devices. Reading and sending messages (28%), scrolling social media (27%), and making calls (24%) are among the most common distractions identified.
However, it’s not all personal mobile use, as 80% need to use their phones or other technology for work-related tasks while driving. Drivers report the top three ways employers can help them reduce work-related mobile use on the road include improved communication systems to limit work-related calls and messages (46%), better in-cab routing and navigation (45%), and providing training on managing fatigue (43%). These findings show the realities drivers face and reinforces their need for supportive technology and strong safety measures—keeping them connected for work while reducing distractions.
Keys to driver retention: A safer and supportive workplace
Drivers in Canada want to feel safe and valued. The report found that 97% of drivers are more likely to stay with companies that tackle distracted driving with this commitment to safety as a leading factor in driver loyalty. Notably, Canadian organizations are at the forefront of these efforts, where almost all (97%) Canadian drivers receive targeted coaching and training. Additionally, 82% of drivers indicate that positive reinforcement, such as recognition and incentives, is a more effective deterrent to distracted driving than punitive measures.
The impact of implementing comprehensive training is evident, with 93% of drivers reporting improved driving habits following such programs. Digital platforms have emerged as the preferred training method, favoured by 77% of drivers, underscoring the industry's shift towards accessible, technology-driven education.
The future of distracted driving prevention: Top technology drivers want
While technology can contribute to distractions, it also presents powerful solutions. Drivers in Canada recognize the potential of advanced technology to enhance safety. Leading the way, 55% of drivers identify accurate, AI-powered detection and alerts as the most desired technology to combat distracted driving. The value of visual feedback is also clear, with 91% of drivers acknowledging that reviewing dash cam footage of their driving has increased their awareness of distracted behaviours.
Drivers also emphasize the need for policy changes that mandate in-vehicle safety features, with 41% advocating for requirements such as in-cab alerts. This demonstrates a strong demand for technological interventions that support safe driving practices.
"Our experience with customers consistently demonstrates the transformative impact of AI dash cams and comprehensive safety programs," said Evan Welbourne, Head of AI and Data at Samsara. "By combining advanced technology with positive recognition and proactive coaching, organizations can significantly reduce distracted driving incidents and cultivate a safer, more engaged driver workforce for the long term. These tools provide invaluable insights, enabling targeted training and fostering a culture of safety that benefits both drivers and the broader community."
To discover more insights from the State of Connected Operations Report: Behind the Wheel: Distracted Driving in Physical Operations, visit here full report.
