Jeep Brand Announces Reduced Pricing for 2026 Gladiator Lineup, Now Starting Under $50,000 MSRP
Jeep® brand is making bold moves for the 2026 model year, today announcing significantly reduced starting prices for the entire Jeep Gladiator midsize pickup truck lineup in Canada.
With Manufacturer’s Suggested Retail Price (MSRP) savings of up to $11,400 as compared with 2025 models, the repositioned pricing reflects Jeep’s ongoing commitment to refocus and delivering exceptional value and capability to Canadian drivers.
The 2026 Gladiator model lineup continues to offer Freedom of Choice with Sport S, Willys, the brand’s only Desert Rated model, Mojave, and the Trail Rated Rubicon — a range of options to suit every adventure.
“By reducing MSRPs by as much as $11,400, we’re making Jeep Gladiator more attainable than ever for Canadian customers,” said Jeff Hines, President, Canada, Stellantis North America. “This bold repositioning for the 2026 model year is a powerful statement of our commitment to delivering exceptional value — without compromising Gladiator’s legendary capability, authenticity, or its unmistakable design that sets the benchmark among midsize pickups.”
Jeep Gladiator continues to lead as the industry’s only open-air pickup, combining iconic design with rugged capability and unsurpassed 4x4 max towing of up to 3,492 kg (7,700 lbs.) and best-in-class payload of up to 782 kg (1,725 lbs).
Canadian pricing for 2026 Jeep Gladiator (includes destination, plus additional fees):
- Sport S - $52,290 ($49,995 MSRP)
- Willys - $ 57,290 ($54,995 MSRP)
- Mojave- $ 67,290 ($64,995 MSRP)
- Mojave X - $78,585 ($76,290 MSRP)
- Rubicon - $67,290 ($64,995 MSRP)
- Rubicon X - $78,585 ($76,290 MSRP)
The 2026 Jeep Gladiator lineup is available to order now and will arrive at dealerships later this year.
