Toyota Secures Eight Canadian Black Book Awards in 2026
Toyota’s decade-long dominance in residual value rankings gives automotive dealerships and leasing companies structural protection against steep second-hand market depreciation.
Toyota Canada Inc. has earned eight 2026 Best Retained Value Awards from Canadian Black Book (CBB), led by its tenth consecutive win as the Overall Mainstream Brand. The annual awards evaluate 2023 model-year vehicles based on the percentage of original MSRP retained after four years in service.
For retail automobile dealerships, commercial fleet operators, and finance managers across Canada, strong vehicle value retention directly lowers lease payments and reduces financial risk upon portfolio turn-in. Toyota secured podium sweeps across three major volume segments, including Mainstream Car (Corolla, Camry, Prius), Sub-Compact/Compact SUV (Corolla Cross, RAV4, C-HR), and Mid/Full-Size SUV (Sienna, 4Runner, Sequoia).
According to corporate executives, the brand's performance highlights consumer demand for traditional hybrid powertrains and durable truck architectures, with the Tacoma earning its 18th consecutive segment victory. Maintaining strong wholesale valuations supports trade-in equity for retail buyers while protecting lease-end asset values for financial institutions.
