Bridgestone and Geotab Announce Data-Driven Fleet Optimization Collaboration

Bridgestone Americas (Bridgestone) and Geotab, a global leader in connected vehicle solutions, announced a strategic collaboration using data to enhance fleet optimization. Working together will empower Bridgestone and Geotab to further develop a fleet mobility ecosystem focused on fleet optimization. The ecosystem involves the integration of each companies’ solutions and data into services customers use today.

Under the executed agreements, Bridgestone has obtained access to Geotab’s Intelligent Transport System (ITS) consisting of anonymized data from 4.5 million connected vehicles. Bridgestone will use this data to inform its Mobility Solutions (BMS) business by identifying large fleet trends and behaviors to optimize efficiency, while also potentially quantifying any impact on fleet decarbonization efforts. Geotab has secured access to a collection of anonymized Bridgestone Mobility Solutions fleet insights such as location, speed, vehicle type and transportation routes. Geotab will use this information to train its artificial intelligence (AI) models. 

Distinct yet complementary identities

“Bridgestone and Geotab have distinct, yet complementary identities within the larger mobility ecosystem, and this collaboration is an important step forward for our Bridgestone Mobility Solutions business,” said Scott Damon, Group President, West Bridgestone Mobility Solutions. “By leveraging Geotab’s expertise and insights, we have an opportunity to study and validate our evolving products and technologies. We are using a larger set of data points to expand the scale of our solutions and improve customer outcomes for commercial fleets.”

Bridgestone will use Geotab’s aggregated insights on commercial freight and fleet activity to inform planning, analyze network gaps and gain deeper contextual intelligence. The Geotab ITS platform will also give Bridgestone advanced visibility into regional vehicle types, as well as fleet operational profiles and industries. The ITS platform enables Bridgestone to expand its existing industry presence, fuel the growth of its nationwide service network, and penetrate emerging new markets.

Enhancing vehicle fleet mobility

”We are pleased to be working with Bridgestone to enhance vehicle fleet mobility through advanced data insights and AI,” said Louis De Jong, Chief Revenue Officer, Geotab. “Geotab and Geotab ITS are leaders in telematics and data management with a long history of innovation and investments in privacy and security. Together we have an exceptional opportunity to improve safety, sustainability and performance outcomes for fleets.”

Bridgestone’s engagement with Geotab aligns with the Bridgestone E8 Commitment, which consists of eight Bridgestone-like values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment).