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Hyundai Translead to Lead Distribution of XCIENT Fuel Cell Trucks in North America

Hyundai Translead will serve as the official distributor of Hyundai’s XCIENT Fuel Cell Trucks in North America. This marks a significant step forward in delivering sustainable and innovative solutions, providing customers with direct access to zero-tailpipe emission, hydrogen-powered trucks.

By offering a unified platform for its leading van trailers, commercial vehicles, and emerging technologies, Hyundai Translead is reimagining what’s possible for the customer and the industry. This will further simplify procurement, enhance operational efficiency, and support the evolving needs of fleet operations.

The XCIENT Fuel Cell is the world’s first mass-produced hydrogen-powered heavy-duty truck, showcasing Hyundai’s commitment to zero-tailpipe emission technology and progress in commercial transportation.

Since its global launch in 2020, Hyundai has delivered over 3,500 fuel cell commercial vehicles worldwide, including more than 250 heavy-duty XCIENT Fuel Cell trucks, along with a range of transit and coach buses. In California, Hyundai has deployed 35 XCIENT Fuel Cell trucks through two major initiatives: 30 trucks as part of the NorCAL ZERO Project and 5 additional trucks supported by the U.S. Environmental Protection Agency’s Targeted Airshed Grants (TAG) program. Further expanding its clean logistics footprint, Hyundai has introduced 21 XCIENT Fuel Cell trucks to support operations aligned with the launch of production at Hyundai Motor Group Metaplant America in Georgia.

“Appointing Hyundai Translead as the official distributor of our XCIENT Fuel Cell Trucks in North America is a step toward advanced sustainable logistics,” said Chul Youn Park, Hyundai Motor Company’s Senior Vice President and Head of Global Commercial Vehicles. “By combining our hydrogen truck technology with Hyundai Translead’s trailer expertise, we aim to support our customers in adopting clean transport solutions today and preparing for the emerging needs of tomorrow.”

“Our focus is on delivering more integrated and flexible transportation solutions that empower our customers and advance the industry,” said Sean Kenney, CEO of Hyundai Translead. “We’re not only improving operational efficiency and enabling the use of advanced technologies, but we’re also building a more cohesive approach that opens the door to future possibilities.”

This forward-looking initiative further reinforces Hyundai Translead’s dedication to delivering value-driven solutions in commercial transportation.

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