Ford Maverick 2025 : Even More Relevant
Matt Drennan-Scace, Communications Manager for Ford Canada, connected us with Helen Jackson to produce this article. | Credit : Daniel Rufiange
: The 2025 Ford Maverick in XLT trim. | Credit : Daniel Rufiange
Despite its shorter bed, you can load 4×8 sheets of plywood by placing them on the wheel arches. The tailgate tilts so the sheets lie perfectly flat. The Maverick’s payload is 1,500 pounds, while its towing capacity can reach 4,000 pounds. | Credit : Daniel Rufiange
Inside, the cabin remains understated but features a larger 13.2-inch multimedia screen, replacing the previous 8.0-inch unit. | Credit : Daniel Rufiange
Various accessories can be added to the bed, such as rails that extend the loading surface and securely hold equipment. | Credit : Daniel Rufiange
In XL trim, the Maverick appears in its simplest form, featuring steel wheels. | Credit : Daniel Rufiange
This year marks 100 years since Ford first offered a compact pickup. In 1925, the pickup version of the Model T was introduced.
Ford launched the compact Maverick in 2022. For 2025, the model receives its first refresh, addressing the criticisms that emerged when it first launched. The biggest complaint was that the hybrid powertrain couldn’t be paired with all-wheel drive. As the saying goes, admitting a mistake is half the battle. Either way, that’s now possible, sure to delight consumers who want a fuel-efficient truck capable of handling the worst weather conditions. Ford’s decision will also entice many businesses that want a model like the Maverick to meet their needs, but most importantly, to reduce fuel costs.
Fuel savings can be substantial with the Ford Maverick Hybrid. Its 2.0 L 4-cylinder engine paired with an electric motor achieves 5.4 L/100 km in the city. With all-wheel drive, the rating rises to 5.6 L/100 km. In combined driving, you can easily manage an average under 6.0 L/100 km.
The Best Option for Your Fleet
The 2025 Ford Maverick is available in XL, XLT, Lariat, Lobo and Tremor trims. The last two are less relevant for commercial fleets, as they serve specific purposes : performance for the Lobo, off-road capability for the Tremor. Hence, the focus is on the first three trims, priced at C$36,795, C$39,295 and C$48,795 respectively (including C$2,195 in freight and preparation). The best value lies at the entry of the range.
Helen Jackson, General Manager of Ford Canada’s commercial division, Ford Pro, confirms that’s where the interest of commercial fleets lies: “While fleet requirements vary, the front-wheel-drive hybrid has been the most popular Maverick. However, we’re already seeing growing demand for the new all-wheel-drive hybrid. Of course, the Maverick is also available with a 2.0 L EcoBoost 4-cylinder if more power is needed.”
The Same Maverick - But…
Sometimes, OEMs offer “fleet-spec” models with fewer amenities. That’s not the case with this Maverick. The fleet trims are identical to those offered to retail customers. Helen Jackson adds: “The base Hybrid XL (FWD) is the same, but we do offer fleet-only options. For example, XL and XLT can be equipped with an eight-way power-adjustable driver’s seat for business customers.”
If some options differ, must you go through a special channel to purchase a fleet Maverick? Helen Jackson clarifies: “All Ford vehicles are sold through our dealer network, which has 430 locations nationwide. Small businesses can work directly with their preferred dealer or with a commercial account manager at one of our Ford Pro Utility Vehicle Centres. Larger, nationwide fleets work with a national Ford Pro account manager, who coordinates with their preferred dealer.”
Pricing Flexibility ?
Do fleet customers pay the same MSRP as retail buyers? Yes, the MSRP is identical, but incentives and final pricing can vary. As Jackson explains: “The Manufacturer’s Suggested Retail Price (MSRP) is the same for individuals and fleets. The final sale price can be negotiated directly with the customer’s dealer or the fleet management division, which have access to all our fleet incentive programs.” It’s understood that promotions may apply, similar to those seen by retail customers, but they’re more targeted, so you have to watch closely. If you plan to purchase several Mavericks, you’ll need to establish a relationship with Ford’s commercial division to learn about current promotions. Be curious and persistent, there’s always room to negotiate.
The Response from Canadian Businesses
Ford estimates that about 5 percent to 10 percent of Maverick sales go to fleets. Several have already adopted the Maverick. “One of Canada’s largest telecommunications companies uses the Ford Maverick for its technicians,” says Helen Jackson. It could very well be Bell Canada, since you can often spot Mavericks in that company’s colours on the road. Imagine the savings for a company of that size running Ford Mavericks instead of older Econoline-type vans. At that unnamed company, interest in the four-wheel-drive hybrid is very strong—and it’s easy to see why.
Obvious Advantages
Beyond its hybrid powertrain, the Maverick is remarkably versatile despite its small size. With a bed just five feet long, it can still be configured to carry longer items, or closed off to secure more valuable cargo. “One of the strengths of the Ford Maverick is that it is designed for businesses of all sizes, such as home renovation, landscaping and professional services (e.g., electricians, plumbers), but also for larger fleets where its size fits a variety of tasks,” says Helen Jackson. She notes that what fleet customers appreciate most is its fuel efficiency. And because it is competitively priced, its long-term operating costs are lower, providing real value to businesses.
Behind the Wheel
For anyone who spends most of their days behind the wheel of a work vehicle, the Ford Maverick offers several benefits. By sharing its underpinnings with the Escape SUV, the Maverick prioritizes comfort. The chassis is sturdy, delivering confidence-inspiring handling on the road. And for 2025, every model gets Ford’s Sync 4 multimedia system, which adds more features and now features a 13.2-inch display instead of the previous 8.0-inch unit.
Conclusion
Ford has faced several challenges in recent years, including multiple recalls and initial build-quality concerns. The Maverick is no exception, having been recalled 25 times in Canada since its debut four years ago. Nonetheless, Consumer Reports rates its reliability as “average to above average.” That’s a factor to consider. Overall, the advantages are clear. The model’s size is practical and suits many small businesses. Its hybrid powertrain delivers substantial savings. Now that it can be equipped with all-wheel drive, the model is even more relevant.
